We will make sure our players’ data and assets are well protected in all of our games,” said William Ding. We will continue our promise to serve our players well until the last minute. “We are honored to have had the privilege of serving our gamers over the past 14 years and have shared many precious moments with them during that time.
NetEase put out a statement of its own where it cited “material differences on key terms” and protecting the “data and assets” of Chinese players as key reasons why an agreement could not be reached. William Ding, CEO of NetEase, said, “We have put in a great deal of effort and tried with our utmost sincerity to negotiate with Activision Blizzard so that we could continue our collaboration and serve the many dedicated players in China.” NetEase offers reasons why deal with Blizzard could not be finalized Diablo Immortal will not be affected by the expiring licensing agreement between the two companies. However, that is a separate agreement between Blizzard and NetEase who co-developed and co-published the game. Diablo Immortal is the most recent partnership between the two companies. NetEase and Blizzard had licensing agreements with each other since 2008.
Mike Ybarra, President of Blizzard Entertainment, said, “We’re immensely grateful for the passion our Chinese community has shown throughout the nearly 20 years we’ve been bringing our games to China through NetEase and other partners.” He added, “Their enthusiasm and creativity inspire us, and we are looking for alternatives to bring our games back to players in the future.” Diablo Immortal will not be affected by expiring deal
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